The silvertreebrands platform allows our brands to thrive.
Our brands are the focus of what we do, with strongly-held purposes and values that direct how we reach our customers. The silvertreebrands platform powers our execution, and thus our customer experience.
Our brand CEOs manage the purpose and values of the brand, the products it sells, marketing and public identity, and the commercial results.
We provide oversight through monthly and quarterly business review and Board meetings. Group oversight covers financial, audit and tax support, strategy and market insights, strategic partnerships, policies, procedures and risk management, and key role recruitment.
We operate a network of fulfilment and production warehouses across the country. Managing our own operations allows extra touches like personal handwritten notes in our boxes, and gifting.
Our logistics system manages a mix of shared in-house and third-party couriers, to provide customers express, same-day, pre-booked and economy delivery options, nationwide. Detailed KPI and exception handling keep our Net Promoter Scores among the best in South African e-commerce.
Fully in-house teams manage all customer-facing and internal technology assets, including a common ERP, point of sale, logistics, website and other tools. Our in-house approach allows deep customisation of customer-facing tools, as well as integrations of core systems that give a consistent view of reality across systems.
We have built a Google BigQuery-based data warehouse with a standardised cross-brand data taxonomy, that powers scalable reporting and insights. In-house personalisation tools and CRM workflows bring tailored offers to customers, and customer insights to our Customer Service teams.
We believe in deeply human interactions and offerings, made possible by freeing our teams from mundane tasks. Our AI tools enable staff using:
instant, rich data via a semantic layer over our standardised data warehouse, with enforced masking of customers' personal information,
powerful MCP connections to transactional and backoffice systems, so that concepts can be deployed straight from design,
shared skills marketplaces to allow workflow reuse and make policies immediately actionable,
Claude Cowork and Slack-based deployments to bring capabilities to staff where they are, and outside of narrow system silos.
