Welcome to the future of food


craft food

The leading purpose-driven craft food brand in South Africa, with an 80% market share in DTC meal kits. It is the fastest growing web-based food brand in South Africa, and has quickly established itself as a brand authority within the e-commerce space.

Whatever you’re craving, we’ve got you covered.

• Meal kits, frozen Craft Meals, baby weaning
• Collaborations with disruptive food brands: Pesto Princess, Nomu
• Strong corporate partnerships: Le Crueset, UberEats
• Guest Chef / Influencer marketing: J’Something, Reuben Riffel, Sarah Graham, Suzelle DIY
• Collaborations with local craft suppliers, showcasing small-scale farmers
• Sustainable customer acquisition cost
• Strong customer lifetime value with extensions
• Launching into new channels (Retail) & categories (Frozen)


To be the leading online food business in South Africa, changing the way we grow, distribute, and eat food for the better.


Food has the power to change the way we live.

We’re reinventing the way we eat, enabling us to make informed decisions that are good for the planet and good for us. We’re committed to making a positive impact on the South African food system and empowering local entrepreneurs. In a world where change is vital, we’re striving to be significant.

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