Our

Approach

At silvertreebrands, we believe great business goes hand-in-hand with positive impact. Our purpose isn’t just to make products people love — it’s to use our scale, creativity and community partnerships to make a meaningful difference where we can.

We approach social responsibility with three clear principles:

People at the Centre

We invest in initiatives that support people’s well-being, whether that’s feeding communities in need, empowering young minds or creating opportunities for engagement and care. Our focus is always on outcomes that uplift and include.

Brands that Act with Purpose

Each of our brands brings its own strength and audience to the table. By aligning purpose with what each brand does best, we create impact that’s relevant, authentic and scalable — without diluting the core product promise.

Long-Term, Measurable Impact

We don’t do acts of goodwill on a whim. We design our programmes to be sustainable, transparent and able to grow over time. Whether it’s tracking meals served or measuring community engagement, we look for results that matter.
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This page shares the stories of how our brands are living these principles — from nourishment and care to community support and beyond. It’s not a catalogue of charity, but a reflection of our belief that business can be a force for ongoing good.

Our Brands Social Responsibility Campaigns

UCOOK believes good food can nourish more than just the people around the table. Through its social responsibility initiatives, the brand focuses on addressing food insecurity and supporting community upliftment through practical, locally informed partnerships.

Music for

Meals

We are excited to announce that one of our Power Brands UCOOK will be bringing you Music for Meals, the biggest at-home concert from your couch, with 13 amazing artists including Dave Matthews, Tom Morello, Lira, Zolani and more.

They all coming together to do what they can to help combat hunger. Proceeds are going to short-term and long-term feeding schemes, including investments in small-scale farming for a more sustainable future.

One million

mouths fed

When the lock-down began, UCOOK saw a need to get healthy food to those who would need it most. We pledged to donate a portion of our sales to support initiatives that could help. Through matching and doubling every donation, and encouraging our communities to come together to support those in need, UCOOK has raised over R1 million in just seven weeks. Thank you to our friends and customers for each and every rand. Together you've helped FoodForward SA, PEDI and Ladles of Love feed over one million mouths with wholesome, nutritious food. Our work has only just begun. Visit ucook.co.za/FoodFund to learn how you can be part of the food solution.

SKOON. believes care should be kind, conscious and inclusive. Its social responsibility initiatives support dignity, compassion and long-term wellbeing, aligning closely with the brand’s commitment to gentle care and thoughtful choices.

Our Partnership with the Baobab Foundation

Empowering Women. Educating Children. Protecting Baobabs.

At SKOON., our purpose extends beyond skincare — we are committed to leaving a positive, lasting impact on the communities connected to our ingredients. This is why we proudly support the Baobab Foundation in South Africa’s Limpopo Province, an initiative focused on uplifting rural women, nurturing early childhood development and protecting the ancient baobab tree.

As part of our commitment to 1% for the Planet, SKOON. donates 1% of every online order directly to the Baobab Foundation. Every customer purchase contributes to real change on the ground.

Supporting Women Harvesters & Their Communities

The Baobab Foundation works alongside the community of baobab growers — mainly women who sustain their households through wild-harvesting. Beyond financial support, the Foundation helps secure the future of this iconic African species by planting new baobab trees each year, ensuring environmental resilience and long-term income opportunities.

Investing in Early Childhood Development

Investing in Early Childhood Development One of the Foundation’s most impactful initiatives is the Pre-school Program, which identifies under-resourced early learning centres in the villages where harvesters live. In many of these rural communities, women spend long days working in the fields, collecting water or trading goods — often far from home. As a result, informal pre-schools are formed by local caregivers, yet most lack essential resources such as toys, books, fenced play areas or warm, clean indoor spaces.

SKOON.’s 2025 Contribution & Impact

In 2025, SKOON.’s donations directly supported improvements in these community pre-schools. Through our 1% online sales contribution, we helped supply:

Educational toys that promote sensory development and learning through play
Early learning books to support literacy, storytelling and cognitive growth
Training materials for teachers, empowering caregivers with practical tools for early childhood development
Infrastructure upgrades, including safer flooring, secure fencing, shade structures and improved indoor play areas

These contributions have enhanced the safety, comfort and educational outcomes for young children while giving mothers the reassurance that their little ones are cared for in a nurturing environment during the workday.

Open jar of Skooni Bright-Eyed brightening and firming eye cream surrounded by white daisy flowers on a light background.

Beauty With Purpose

When you choose SKOON., you’re not only caring for your skin — you’re helping women strengthen their livelihoods, supporting early education in rural communities and protecting Africa’s iconic baobab landscapes for generations to come. Together, we’re proving that beauty can be a force for meaningful, sustainable impact.

Pet Heaven’s commitment to care extends beyond pets and into the communities that love and protect them. The brand supports initiatives that focus on animal welfare, warmth and comfort, recognising the deep bond between people and their pets. By working with local organisations, Pet Heaven helps deliver tangible support where it’s needed most.

Supporting Animal Welfare Across South Africa

Over the past year, Pet Heaven has been fortunate to play a supportive role in improving the lives of vulnerable dogs and cats across South Africa. With immense appreciation for the trust placed in us by our customers and partners, we have focused our Corporate Social Responsibility efforts on supporting shelters, community pets, and the organisations that care for them.

Honoured to Support Leading Animal Welfare NPOs
Pet Heaven is grateful to have contributed to several remarkable non-profit organisations, including Sidewalk Specials, Kitty & Puppy Haven, African Tails, and others. We have been able to provide donations of dog and cat food, aiding shelters and community outreach programmes with one lighter burden to shoulder.

We are also thankful for the generosity of our customers, who continue to contribute through the optional donations with their orders. Their support has allowed us to extend our reach beyond what we could achieve alone.

Proud Partnership With Sidewalk Specials
Among our partnerships, we feel especially privileged to support the impactful work of Sidewalk Specials. Their community-based outreach and mass-sterilisation initiatives in areas such as De Doorns have helped reduce animal suffering at its source. Offering free sterilisations, vaccinations, and veterinary treatments to pet owners in underserved communities, Sidewalk Specials plays a vital role in long-term welfare improvement.

Being able to supply the food needed for these animals—whether for recovery, ongoing care, or community distribution—has been a meaningful contribution for Pet Heaven. We recognise the profound difference Sidewalk Specials makes and are grateful to stand alongside them as they continue their life-changing work.

Supporting Community Events and Seasonal Needs
This year on 5 October 2025, World Animal Day, Pet Heaven also had the pleasure of sponsoring and participating in activities such as Paws-a-While, an event that connects over 2000 pet lovers with 40 welfare organisations.

Creating safe, joyful spaces for pets and their humans to gather is something we enjoy, and we feel privileged to help bring these events to life.

When winter approaches, we are heartened by the response to our blanket drives for shelter animals. By helping collect and promote donations, we’ve been able to offer some comfort and warmth to pets facing cold conditions in shelters across the country.

A Year Defined by Gratitude and Hope
At the heart of our CSR efforts is a simple truth: Pet Heaven is deeply grateful for the opportunity to support organisations and communities that care for vulnerable animals. We recognise that our ability to help is made possible by the passionate work of our partner NPOs and the generosity of our customers. Looking ahead, we hope to do even more—building on this foundation to create meaningful and sustainable impact. As a team of animal lovers, we remain committed to supporting initiatives that improve the wellbeing of pets across South Africa, and we are excited about the difference we can continue to make together.